Wednesday, 11 July, 2007

‘It needs to cut the clutter’

Umm, what clutter?

I can’t remember the last time I got a snail mail solicitation, for anything. I get, at an average, two tele-sales calls a week. From the time when I switched to a post-paid subscription, almost the only sales SMS I get is from my service provider, trying to sell me tunes. (Which I never buy. Why they don’t stop trying? A mystery.)

I do get piles of spam in my inbox, but let’s ignore that for a moment (Why? Because spam is so easy to ignore and chuck out).

Fact is, clutter is not the problem at all. If you want proof, just call a relative or friend in the US or UK and ask how much direct marketing material he gets every day.

The points I’m trying to make here are: (a) We should quit bothering about clutter and (b) maybe all that direct marketing needs to do to get attention here is exist.

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