A few days ago we bought a satellite TV connection. After the installation was completed we were asked to fill in a profile form, so that we may get offers from brands.
Noble intentions. Except that the options to this question gave away the chances of any real good:
Q. Which of the following do you own?
A. [] Plasma TV [] Four-wheeler [] Washing machine [] Microwave… [] Others
Others! How on earth do we own that? Data collected so idiotically can only translate into one thing. Garbage.
The tragedy is that this is typical, not atypical, of how things are done in our country.
About Me
- N&P
- Nabanita started off as an agency account servicing person, but now works in a client organization, as a full-time consultant at the Taj for their database marketing. Pabitra started as an copywriter, but has done plenty of planning, and some amount of analytics. He is a freelance copywriter. Both of us believe labels are idiotic in direct: You think of everything, do what you're best at. This has led us to teach ourselves a fair amount of software too (FoxPro, SPSS, SQL, and, of course, Excel and Access). We worship Claude Hopkins, revere Bob Stone, and idolize Robert Updegraff (Obvious Adams).
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