Tuesday 17 April, 2007

How about training?

Ever heard a CRM saying that training his staff to be courteous, considerate and proactive can be the best CRM for his customers? I haven’t. Would that not cost a lot less than a loyalty programme? Most probably, yes. Wouldn’t it have a better chance of delivering results? Most probably, yes. Would that have improved morale enormously? Most probably, yes. Do they do all they can already?

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