Wednesday 28 March 2007

The beginning, the end and the opps

Everyone is interested in the beginning, trying so very hard to answer the question, Why will people buy? And a few are interested in the end, when the question becomes, Why didn’t people buy?

But none are interested in getting the work done. In getting the labels printed, the IDs cleaned, in taking daily tele-calling reports. That’s supposed to be logistical nightmares or obvious but tedious opps, which should be hived off to the utterly brainless. Some are under the impression that the machines have taken over and everything is already automated and automatic!

Strange, books and sites scrupulously avoid the ‘dirty work’ as well. No wonder nothing happens. Would anyone know of sources for standard procedures or best practices for the middle?

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