Thursday, 22 May, 2008

Coffee and commonsense

A lot can happen over coffee. Yeah? But a lot happens over breakfast, lunch and dinner. At home and in restaurants. What's so great about it?

The people who get into marketing departments of cafĂ© chains most probably have little or no F&B experience. The same possibly holds true for the franchisees. Hence they find this business-over-food a revelation, a great ‘insight’. And keep thinking about ways of using this business (community, poetry, revolution) to sell.

They just need to look at the serious players.

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