Direct doesn't work. How can it when companies treat responses so shoddily.
What do I mean? Pick up your newspaper or open one the spam mails in your email box. Call, email or write back. And see what happens. My bet is that nothing will.
If someone gets back, it will be with zero information, intelligence or interest.
Why do they waste their money to waste consumers' time? One of those many mysteries of modern marketing, I suppose.
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