Wednesday, 1 July, 2009

They know no English

Was having lunch with a friend the other day. He works for a great advertising mind these days… Canas jury and all that. Was telling me how took apart a rookie copywriter for daring to presnet an English idea for a bank targeting second tier towns.

Now, I don’t know what you mean by ‘second tier towns’ in a world where most parts of most big cities don’t qualify for human habitation.

But if that means India outside Bombay, our genius is dead wrong. We talk English, we walk English as much as the big city guys do. There are fewer English types in any small city, but that’s because there are fewer people in any small city.

Mr Genius comes from a somewhat poor family in a small town, but is that any reason to assume that all small town folks are ill-off.

We small town guys are all sorts. I thought that was obvious. But then I’m a small guy.

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