Monday 21 January 2008

33% better than random

Every book on the application of statistics in database gives examples of how their model overtook a random sample by so many percentages.

I am yet to come across the copywriter who says, “My mail pack did 35.78% better than the one fashioned by a one-eyed monkey banging away on his keyboard.”

What makes beating a random sample so commendable is beyond me.

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