My colleagues got a very fancy invitation from HP about their new cost-effective technology. Beautiful graphics, amazing personalisation.
Thursday 4 October, 2007
Respond and be damned
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About Me
- N&P
- Nabanita started off as an agency account servicing person, but now works in a client organization, as a full-time consultant at the Taj for their database marketing. Pabitra started as an copywriter, but has done plenty of planning, and some amount of analytics. He is a freelance copywriter. Both of us believe labels are idiotic in direct: You think of everything, do what you're best at. This has led us to teach ourselves a fair amount of software too (FoxPro, SPSS, SQL, and, of course, Excel and Access). We worship Claude Hopkins, revere Bob Stone, and idolize Robert Updegraff (Obvious Adams).
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