Tiger Woods is half-Thai. Obama, like most American African-Americans, is half-white. Wonder why they must be seen as blacks all the time?
Saturday, 3 October 2009
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Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read!" Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet...
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