A lot can happen over coffee. Yeah? But a lot happens over breakfast, lunch and dinner. At home and in restaurants. What's so great about it?
The people who get into marketing departments of café chains most probably have little or no F&B experience. The same possibly holds true for the franchisees. Hence they find this business-over-food a revelation, a great ‘insight’. And keep thinking about ways of using this business (community, poetry, revolution) to sell.
They just need to look at the serious players.
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