We were talking to an HR executive recently, and came across something quite horrifying. The conversation went like this:
Friday, 31 August 2007
Worth no more than…
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Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read!" Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet...
We were talking to an HR executive recently, and came across something quite horrifying. The conversation went like this:
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