Credit card companies claim that their lists are the best because all the contacts belong to active cardholders. Strange, but for the two years I was in my previous residence I got mails to the previous tenant from his credit card company.
Maybe that was an exception. So I have a simple suggestion: Would the credit card company wanting to rent its list agree to address verification of about 100 names before the list is rented? Even if each verification cost Rs 50, and we found that 1 in 4 addresses were wrong, you’d save 4 to 8 times of the verification cost on a mailing to 10,000.
Not bad.
About Me
- N&P
- Nabanita started off as an agency account servicing person, but now works in a client organization, as a full-time consultant at the Taj for their database marketing. Pabitra started as an copywriter, but has done plenty of planning, and some amount of analytics. He is a freelance copywriter. Both of us believe labels are idiotic in direct: You think of everything, do what you're best at. This has led us to teach ourselves a fair amount of software too (FoxPro, SPSS, SQL, and, of course, Excel and Access). We worship Claude Hopkins, revere Bob Stone, and idolize Robert Updegraff (Obvious Adams).
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