Americans can do great things, we can’t, because they can track everything anyone does using social security numbers, and we don’t have that. Me thinks that’s balderdash.
First, this assumes that every marketer asks for the social security number while processing every transaction.
Second, it assumes that these numbers are readily and accurately given.
Third, this assumes that the American government is so efficient that it eliminates all false and duplicate numbers.
What is the truth?
About Me
- N&P
- Nabanita started off as an agency account servicing person, but now works in a client organization, as a full-time consultant at the Taj for their database marketing. Pabitra started as an copywriter, but has done plenty of planning, and some amount of analytics. He is a freelance copywriter. Both of us believe labels are idiotic in direct: You think of everything, do what you're best at. This has led us to teach ourselves a fair amount of software too (FoxPro, SPSS, SQL, and, of course, Excel and Access). We worship Claude Hopkins, revere Bob Stone, and idolize Robert Updegraff (Obvious Adams).
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