Monday 4 June, 2007

All active!

Credit card companies claim that their lists are the best because all the contacts belong to active cardholders. Strange, but for the two years I was in my previous residence I got mails to the previous tenant from his credit card company.

Maybe that was an exception. So I have a simple suggestion: Would the credit card company wanting to rent its list agree to address verification of about 100 names before the list is rented? Even if each verification cost Rs 50, and we found that 1 in 4 addresses were wrong, you’d save 4 to 8 times of the verification cost on a mailing to 10,000.

Not bad.